Author
Dr. Kristy Short is the Senior Director of Content Strategy at Rightworks. She has been serving the accounting profession for more than 25 years—offering a deep knowledge of content strategy and development, marketing and branding. She’s worked with hundreds of firm partners and staff to educate and help them elevate brand presence for the modern era—positioning them to grow and thrive. Kristy has been named one of CPA Practice Advisor’s “Most Powerful Women in Accounting” three times and has published numerous articles in CPA Practice Advisor, Accounting Today, and multiple state CPA society newsletters. Throughout her career, she’s also worked with notable thought leaders helping to publish business books and hundreds of education-based, accounting-focused articles.
Posts by Kristy Short, Ed.D
Do you “fear” new technology? Are you worried that big tech purchases will disrupt your day-to-day to such an extent that your operations (and culture) are dismantled, forever? Learn about the psychology behind these thoughts (and how to overcome them) in our latest blog.
Learn why cash flow management is crucial for accounting firms and their clients. We provide four tips to launch this advisory service.
Firms using connected, cloud-based accounting technology earn 39% more revenue per employee, survey shows.
Is it time for your business to switch to QuickBooks Desktop Enterprise? Learn about features, cost and cloud hosting options.
It’s finally here. THE season…the holiday season. Joy. Peace. Love. Bring it all on, because if you’re like me, I’m more than ready for it. As is my dog child,…
Automation is not a practice to decrease staff. It’s a way to elevate and empower employees to manage higher-value work.
Developing a strong online presence is no longer a nice-to-have, but a must-have. And, yes, even for accounting and advisory firms. Why do you need a strong online presence? Because…