Darren Root

Author

Darren Root

Having managed his own CPA firm for more than 30 years, Darren’s vast accounting experience is rivaled only by his passion for helping firm owners modernize and transform their practices into thriving, sustainable enterprises. Darren has earned numerous awards and continues to contribute to the profession with books, articles, podcasts and shows. As a notable and prolific thought leader, he also works to educate and inform the profession in all areas of firm operations, industry trends and business model. 

Posts by Darren Root

Raise your hand if your firm collects data. Now raise your other hand if your firm does something with that data. If you didn’t raise both of your hands, your…

Websites are so much more than online brochures. Sure, accounting firms still offer a mission statement, a list of services, a roster of staff, and an overall description of who…